The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey. Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions! This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell? If you’re in sales, you might think this is an odd question or you might have a …

Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas. When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance. This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Webinar: The New Game for Sales and Marketing

Written By Debbie Qaqish on Thursday, July 8th, 2010

Technology has changed buyer roles and rules. How should sales and marketing organizations adapt to this new ball game? Learn how sales and marketing can adjust.

Join Debbie Qaqish, CRO of The Pedowitz Group, and Umberto Milletti, CEO of InsideView, on Thursday, July 8th as they discuss how to change the game for sales and marketing. Learn how you can win with new approaches and new technologies.

Who should attend? Sales and marketing executives at B2B companies involved with generating lead and sales pipeline and closing sales.

http://bit.ly/prospectingtwodot0

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Published in Align Sales and Marketing, Demand Generation, Marketing Automation, Pipeline: Manage the Funnel, Uncategorized

The Revenue Marketing Journey – Vlog #1

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

Who is teaching the B2B CMO how to sell?

Four Easy Steps to Revenue Marketing

CMO Roundtable Observations on Metrics and Marketing Automation

Webinar: The New Game for Sales and Marketing

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