Let’s face it – it’s hard to keep up with where prospects go to get information about our solutions these days!
Before the internet (yes, we actually worked without one), a prospect interested in buying a solution would call-in a group of vendors to provide a “capabilities presentation.” As a VP of Sales, I can tell you this required a lot of work . We would call anyone we knew who might know something about the client to see what we could find out in advance to help us prepare. Presentation day came [...]
How well do you know your social media channels as they pertain to your prospects? What the heck does that mean? Many marketers will bundle Facebook, Twitter, and LinkedIn into one clump of “social media” when there is much more opportunity to act upon. Each of these channels offers a different behavioral outlet for prospects. As online marketers, it is our responsibility to understand how our prospects behave through these media of social expression.
Each of these social media channels offer a different means of expression and interaction between members. Twitter [...]
This past week-end I attended SoCon ‘09, a social media conference held here in Atlanta. We had over 300 attendees and we covered a lot of topics. I facilitated one of the break-out sessions – “Using Social Media to generate leads for a B2B company – and it was well attended with about 40 participants. I had, of course, spent some time prepping for the break-out session, but based on everything I had earlier that day, I scrapped my approach (and my PPT) and decided to really get back to [...]
This weekend I am attending and chairing a break-out session at SoCon 09 – a social media conference being held here in Atlanta. I am very excited to be going and I am most looking forward to talking to my peers about what they are doing with social media. Social media is all the buzz right now and I frequently have clients asking me – “How should I be using social media?” In the B2B world of lead generation (my world) this is still the trillion dollar question. My first [...]
