The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Posts related to the Tag: social media »

The Pedowitz Group’s Bruce Culbert Named a Judge of International Competition for Start-ups in CRM and Social CRM

Who Will Be The First CRM Idol? ATLANTA – (April 27, 2011) – The Pedowitz Group (TPG), the leading demand generation agency, is pleased to be supporting the launch of 2011 CRM Idol, a competition recognizing promising companies in the CRM and Social CRM industries. Brainchild of Paul Greenberg, the contest is open to emerging companies in the Americas and EMEA (Europe, Middle East and Africa) with commercially available software, at least three customer references, and revenues under $12 million in the last fiscal year. “This is an outstanding event for the [...]

Facebook Studio: What Do I Do Now?

Today, Facebook finally launched Facebook Studio, their new service intended on promoting the service as (gasp!) an ad platform. If I didn’t know any better, it looks like a cross between (1) a social community for marketers and advertisers, (2) the green room at the digital Clios and (3) Ad Age’s website. Digital agencies are going to be all over this, and it’s about time Facebook truly opened up the dialogue with the folks that are helping funnel what’s now a $3.1 billion dollar industry their way. (Yes, you read that [...]

Why LinkedIn’s New Platform Affects Your Social Demand Gen

It’s simple: Facebook wants to build the social web, and LinkedIn wants to build the professional web. The LinkedIn Developer network has been around since 2009 – it’s nothing new. It runs on a pretty common authorization standard, OAuth (supported by Twitter, Facebook, Google and a bunch of other social platforms.). So why is the LinkedIn Developer platform finally becoming such a big deal? Well, last week, LinkedIn’s Adam Nash (who I think I went to Hebrew school with, like 20 years ago) announced their new platform, which makes it look, act [...]

The Key Questions That Brands Are Asking About Social Demand Generation

Companies are guardedly optimistic about social media, and the economic results that are going to derive from it, in 2011. Roughly 75% of all B2B buyers are active on the social Web, using social technologies at least once a month, according to a study released by Forrester Research. The same study also showed that 25% of all buyers are actually creating original content that has relevance in the purchasing process. However, more than a few businesses remain clueless on how sales and marketing can align around customers who are increasingly [...]

Metz Consulting Is Now Part Of The Pedowitz Group: What’s Different, What’s The Same

After two and a half years, and nearly 50 B2B and B2C clients, social business firm Metz Consulting has joined a larger team, and become part of The Pedowitz Group, the largest demand generation agency in the world. Read the official press release here. What’s different? Execution is now standard.  Previously, Metz Consulting trained clients to implement their social strategies. Now, as part of The Pedowitz Group, we help our clients implement at every step of the way. Seven new vendor relationships: We’re now partnered with the best social customer relationship management [...]

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