Companies are guardedly optimistic about social media, and the economic results that are going to derive from it, in 2011. Roughly 75% of all B2B buyers are active on the social Web, using social technologies at least once a month, according to a study released by Forrester Research. The same study also showed that 25% of all buyers are actually creating original content that has relevance in the purchasing process. However, more than a few businesses remain clueless on how sales and marketing can align around customers who are increasingly [...]
After two and a half years, and nearly 50 B2B and B2C clients, social business firm Metz Consulting has joined a larger team, and become part of The Pedowitz Group, the largest demand generation agency in the world. Read the official press release here.
What’s different?
Execution is now standard. Previously, Metz Consulting trained clients to implement their social strategies. Now, as part of The Pedowitz Group, we help our clients implement at every step of the way.
Seven new vendor relationships: We’re now partnered with the best social customer relationship management [...]
How well do you know your social media channels as they pertain to your prospects? What the heck does that mean? Many marketers will bundle Facebook, Twitter, and LinkedIn into one clump of “social media” when there is much more opportunity to act upon. Each of these channels offers a different behavioral outlet for prospects. As online marketers, it is our responsibility to understand how our prospects behave through these media of social expression.
Each of these social media channels offer a different means of expression and interaction between members. Twitter [...]
This past week-end I attended SoCon ‘09, a social media conference held here in Atlanta. We had over 300 attendees and we covered a lot of topics. I facilitated one of the break-out sessions – “Using Social Media to generate leads for a B2B company – and it was well attended with about 40 participants. I had, of course, spent some time prepping for the break-out session, but based on everything I had earlier that day, I scrapped my approach (and my PPT) and decided to really get back to [...]
This weekend I am attending and chairing a break-out session at SoCon 09 – a social media conference being held here in Atlanta. I am very excited to be going and I am most looking forward to talking to my peers about what they are doing with social media. Social media is all the buzz right now and I frequently have clients asking me – “How should I be using social media?” In the B2B world of lead generation (my world) this is still the trillion dollar question. My first [...]
