Today, Facebook finally launched Facebook Studio, their new service intended on promoting the service as (gasp!) an ad platform. If I didn’t know any better, it looks like a cross between (1) a social community for marketers and advertisers, (2) the green room at the digital Clios and (3) Ad Age’s website. Digital agencies are going to be all over this, and it’s about time Facebook truly opened up the dialogue with the folks that are helping funnel what’s now a $3.1 billion dollar industry their way.
(Yes, you read that [...]
It’s simple: Facebook wants to build the social web, and LinkedIn wants to build the professional web.
The LinkedIn Developer network has been around since 2009 – it’s nothing new. It runs on a pretty common authorization standard, OAuth (supported by Twitter, Facebook, Google and a bunch of other social platforms.). So why is the LinkedIn Developer platform finally becoming such a big deal?
Well, last week, LinkedIn’s Adam Nash (who I think I went to Hebrew school with, like 20 years ago) announced their new platform, which makes it look, act [...]
Companies are guardedly optimistic about social media, and the economic results that are going to derive from it, in 2011. Roughly 75% of all B2B buyers are active on the social Web, using social technologies at least once a month, according to a study released by Forrester Research. The same study also showed that 25% of all buyers are actually creating original content that has relevance in the purchasing process. However, more than a few businesses remain clueless on how sales and marketing can align around customers who are increasingly [...]
After two and a half years, and nearly 50 B2B and B2C clients, social business firm Metz Consulting has joined a larger team, and become part of The Pedowitz Group, the largest demand generation agency in the world. Read the official press release here.
What’s different?
Execution is now standard. Previously, Metz Consulting trained clients to implement their social strategies. Now, as part of The Pedowitz Group, we help our clients implement at every step of the way.
Seven new vendor relationships: We’re now partnered with the best social customer relationship management [...]
