We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions! This time last year, I could see only a handful of companies budgeting for marketing automation solutions and for building a Revenue Marketing Practice. Fast forward to now and what a change! I see companies of all shapes and sizes pro-actively budgeting for and gearing up to become Revenue Marketers. As you can imagine, since this is such a new line [...]
Leading demand generation agency strengthens its reputation as trusted and respected industry leader with publicized set of ethical standards
The Pedowitz Group (TPG) the world’s largest and most experienced demand generation agency, today publicized its professional Code of Conduct for vendor and partner relationships, further strengthening its standing as a trusted and respected industry leader.
The agency’s code of conduct is based on its core values of integrity, results, innovation, service and personal growth. The intent of these standard rules of engagement is to protect partner relationships and confidentiality [...]
Don’t you just love that phrase? I do. For me, it represents the real opportunity before all demand generation marketers today.
As I reflect on that phrase, it is clear that we now have a whole new genre of tools at our disposal that cross both marketing and sales and that use the power of the web to help us make better pursuit decisions – from the very top of the lead funnel all the way deep into the sales funnel. For example, if I’m a demand generation [...]
As I talk to marketers about their goals and objectives for 2009, many are looking at marketing automation systems. While I applaud their forward thinking, I also find that they are making decisions without iron clad ROI and/or a true understanding of what a marketing automation system can do for them.
We highly recommend building out a series of Use Cases which will:
- Show specifically what the investment will return for you and by when
- Provide a clear vision to how the solution will be used
- Engage and align all [...]
Email and Beyond!
After attending the Marketing Sherpa Email marketing conference, I can tell you, we have a LONG way to go for marketers to fully understand, embrace and leverage the incredible new processes and tools available on the market today. This in no way diminishes the focus of the conference – it enhances it! I saw an incredible thirst for education around all elements of using the web to improve lead flow and lead quality to sales. The rooms were packed, great questions were asked and marketers [...]
