Two customers of The Pedowitz Group recognized for outstanding demand generation programs using the Eloqua platform
ATLANTA – (July 14, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that two of its customers – Dun & Bradstreet and The Savings Bank Life Insurance Company of Massachusetts (SBLI) – have been recognized by DemandGen Report for their outstanding demand generation programs.
Recipients of DemandGen Report’s 2010 Sales and Marketing Alignment Awards were chosen for their innovative use of tools such as lead scoring, e-mail/Web tracking, [...]
Technology has changed buyer roles and rules. How should sales and marketing organizations adapt to this new ball game? Learn how sales and marketing can adjust.
Join Debbie Qaqish, CRO of The Pedowitz Group, and Umberto Milletti, CEO of InsideView, on Thursday, July 8th as they discuss how to change the game for sales and marketing. Learn how you can win with new approaches and new technologies.
Who should attend? Sales and marketing executives at B2B companies involved with generating lead and sales pipeline and closing sales.
http://bit.ly/prospectingtwodot0
Let’s face it – it’s hard to keep up with where prospects go to get information about our solutions these days!
Before the internet (yes, we actually worked without one), a prospect interested in buying a solution would call-in a group of vendors to provide a “capabilities presentation.” As a VP of Sales, I can tell you this required a lot of work . We would call anyone we knew who might know something about the client to see what we could find out in advance to help us prepare. Presentation day came [...]
“So, Debbie, how do we apply lean manufacturing concepts to demand generation?” This recent question from not one, but two of my clients, made me start thinking how cool this could be. This is a topic I have been thinking about for some time and so over the next few months, using social media and client conversations, I’d like to open up this dialog.
The first wave of companies to adopt lead generation and demand generation practices and tools were primarily technology and business services firms with a sprinkling of financial [...]
Our topic is “Lead Management” and how to do it successfully. This is often a highly charged area as for the first time, marketing is requiring accountability from sales and vice versa – I call it “The Elephant on the Conference Room Table.”
It’s the Monday morning senior management team meeting. It starts with the VP of Sales giving an update on the sales pipeline and revenue and then it’s your turn, Mr/s Marketer to give an update on the lead funnel and the impact you are making on revenue. Your [...]
