The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer's Budget

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

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Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

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CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Posts related to the Tag: sales 2.0 funnel »

No Lead Left Behind!

If you ask any marketer who has recently invested in marketing automation, being able to launch all kinds of lead nurturing programs was probably one of the top reasons they invested. I recently spoke to Jim Kanir and Heather Bennett at M5 and they have 16 different lead nurturing programs that they are running. AND, they just implemented Eloqua in March of 2009. So, can it be done? Yes! Can it be done quickly? Yes! Can it be done effectively? Yes! Listen as we talk to Jim and Heather for [...]
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Web 2.0 Selling…It’s Here, Now!

This blog is inspired by reflection on what has changed in selling – the answer is EVERYTHING. My background includes being a VP of Sales for many years, working for one of the world’s most renowned sales training companies and now working in the lead generation space. This mix has given me a forward thinking perspective on what is Web 2.0 Selling and here it is. First, the Buying Process. By now, you’ve heard everybody and their brother talk about this yet FEW companies have a documented Buying Process – how [...]
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