A conversation with Jenny Coupe, director of worldwide demand generation, LogLogic
With a lean marketing team of just six people, LogLogic was using their marketing automation system primarily as a “batch and blast” application. Wanting to take their demand generation efforts to the next level with a more strategic approach, they enlisted experienced Revenue Marketer® Jenny Coupe to help them rev up their demand generation engine with sophisticated lead scoring and lead nurturing programs.
Where did you start?
First, I conducted a comprehensive audit of what I consider to be the two critical [...]
Most marketing departments today are highly focused on tightening up their processes, planning and executing more efficiently, driving leads faster and ultimately driving higher revenue. This can be overwhelming to do all of this at once. Below are ten campaign best practices that will help you accelerate your path to a Revenue Marketing Department.
Rule #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will move them through the funnel. Don’t plan around your product suite [...]
We have just begun the second season of WRMR – Revenue Marketer Radio and the Revenue Marketers we have interviewed so far are absolutely incredible! To hear their stories, http://tiny.cc/9teqq.
In every show it seems someone asked for me to explain exactly what is a Revenue Marketer. I was a bit taken aback but once I had a chance to reflect on the state of Revenue Marketing and realize what a young, yet fast growing discipline it is, it made sense.
So how do you explain something so new and multi-faceted? I [...]
Two years ago, using the term “revenue” and “marketer” together was an oxymoron – a phrase in which two words of contradictory meaning are used together for special effect, e.g. “jumbo shrimp” or “wise fool.” In 2010, it is no longer an oxymoron, it is a special role in marketing that is making a measurable impact on revenue
With the business imperative to drive top-line revenue growth in 2010, businesses are exploring all options to achieve this goal. This business driver paired with the new marketing automation tools that are now [...]
As a consultant, I often travel around the country to visit clients. Usually, I take a cab from the airport to the client location. Taxi drivers are a hard-working group of people. Typically they log 12 hour days and often wait hours at a time at a ‘premium spot’, like the airport, where they know there will be lots of travelers and hopefully long drives where the fare and tip will be high. Every 1 in 10 drivers is different though, and you can spot them right away. Their [...]
