The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer's Budget

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

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Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

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CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Posts related to the Tag: news »

The Pedowitz Group’s Bruce Culbert Named a Judge of International Competition for Start-ups in CRM and Social CRM

Who Will Be The First CRM Idol? ATLANTA – (April 27, 2011) – The Pedowitz Group (TPG), the leading demand generation agency, is pleased to be supporting the launch of 2011 CRM Idol, a competition recognizing promising companies in the CRM and Social CRM industries. Brainchild of Paul Greenberg, the contest is open to emerging companies in the Americas and EMEA (Europe, Middle East and Africa) with commercially available software, at least three customer references, and revenues under $12 million in the last fiscal year. “This is an outstanding event for the [...]
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Two Pedowitz Group Customers Receive DemandGen Report’s 2010 Sales and Marketing Alignment Awards

Two customers of The Pedowitz Group recognized for outstanding demand generation programs using the Eloqua platform ATLANTA – (July  14, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that two of its customers – Dun & Bradstreet and The Savings Bank Life Insurance Company of Massachusetts (SBLI) –  have been recognized by DemandGen Report for their outstanding demand generation programs. Recipients of DemandGen Report’s 2010 Sales and Marketing Alignment Awards were chosen for their innovative use of tools such as lead scoring, e-mail/Web tracking, [...]
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