The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer's Budget

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

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Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

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CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Posts related to the Tag: metrics »

Interview with Jenny Coupe: This is Not My First Rodeo – Lead Scoring and Lead Nurturing 101

A conversation with Jenny Coupe, director of worldwide demand generation, LogLogic With a lean marketing team of just six people, LogLogic was using their marketing automation system primarily as a “batch and blast” application. Wanting to take their demand generation efforts to the next level with a more strategic approach, they enlisted experienced Revenue Marketer® Jenny Coupe to help them rev up their demand generation engine with sophisticated lead scoring and lead nurturing programs. Where did you start? First, I conducted a comprehensive audit of what I consider to be the two critical [...]
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Metrics That Matter

If your CEO or VP hasn’t yet asked you for metrics that demonstrate your impact on the business – get ready for 2010 because it’s coming! As we travel across the country and meet with marketers now fully tasked with making a lead generation and demand generation impact, it is apparent that more and more companies are asking for, even requiring, “Metrics That Matter.” In business speak, this means what is the revenue contribution from marketing. For many marketers, this is a daunting task but with the [...]
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