The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

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The Pedowitz Group Joins Marketo on 2011 Revenue Rock Star Tour

Debbie Qaqish and Jon Miller to Take Center Stage The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that it will join marketing automation vendor Marketo on its Revenue Rock Star Tour across 14 cities nationwide, March-June, 2011. Headliners include Debbie Qaqish, chief revenue officer of The Pedowitz Group, and Jon Miller, vice president of marketing for Marketo. The roadshow, which kicks-off in Austin, Texas, at the W Austin hotel on March 3rd, is comprised of a series of educational events designed to drive awareness about marketing’s [...]

Metrics That Matter

If your CEO or VP hasn’t yet asked you for metrics that demonstrate your impact on the business – get ready for 2010 because it’s coming! As we travel across the country and meet with marketers now fully tasked with making a lead generation and demand generation impact, it is apparent that more and more companies are asking for, even requiring, “Metrics That Matter.” In business speak, this means what is the revenue contribution from marketing. For many marketers, this is a daunting task but with the [...]

B2B Thought Leadership with Debbie Qaqish

SilverPop interviewed Debbie Qaqish for a blog post. Check it out here: B2B Thought Leadership with Debbie Qaqish

The Taxi-Cab Driver, The Day Laborer and The Marketer

As a consultant, I often travel around the country to visit clients.  Usually, I take a cab from the airport to the client location.  Taxi drivers are a hard-working group of people.  Typically they log 12 hour days and often wait hours at a time at a ‘premium spot’, like the airport, where they know there will be lots of travelers and hopefully long drives where the fare and tip will be high.   Every 1 in 10 drivers is different though, and you can spot them right away.  Their [...]

Sourcing & Selecting a Marketing Automation Solution

Debbie Qaqish on Blog Talk Radio Listen to the interview with Mary Gary of Fluke Networks as she talks about Sourcing and Selecting Marketing Automation – a fabulous interview filled with details you will want to hear. Once you get to the site, it is the Featured Episode. Also be sure to join us next week when we talk to Edwin Thompson from Brainshark.

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