As a consultant, I often travel around the country to visit clients. Usually, I take a cab from the airport to the client location. Taxi drivers are a hard-working group of people. Typically they log 12 hour days and often wait hours at a time at a ‘premium spot’, like the airport, where they know there will be lots of travelers and hopefully long drives where the fare and tip will be high. Every 1 in 10 drivers is different though, and you can spot them right away. Their [...]
Debbie Qaqish on Blog Talk Radio
Listen to the interview with Mary Gary of Fluke Networks as she talks about Sourcing and Selecting Marketing Automation – a fabulous interview filled with details you will want to hear. Once you get to the site, it is the Featured Episode. Also be sure to join us next week when we talk to Edwin Thompson from Brainshark.
I was recently working with a client who had put out an RFP for a marketing automation solution and they were a little confused about the responses. All vendors indicated they had all the features and functions they were looking for! How were they to make a decision?
For more complex marketing and sales organizations, I don’t believe that using the old tried and true software RFP approach for sourcing and selecting Marketing Automation is the key to choosing the right system for your company. Rather, it is [...]
This weekend, I went to my family’s 41st reunion in Blakely, GA. If you need a map to look it up, that’s OK! It’s a small town in southwest Georgia and a staple of the economy is peanut farming. As a matter of fact, it is one of the richest peanut growing regions in the world! On a trip to the Piggly Wiggly to get fruit to make a gigantic fruit salad (got to feed about 200 people), I noticed that the small town was really touting their peanut-driven [...]
I was trying to explain to a client the various aspects of email deliverability, IP warming, reputation etc. We ended up discussing the analogy of moving to a new neighborhood.
Today, you are really popular. Your kids get invited to all the parties and you play tennis and know everyone at the club. Things couldn’t be better – you are welcomed and accepted. Then you move and everything changes. No one knows who you are, and you have to start all over again making friends and [...]
