As the marketing automation market heats up and companies begin to look for that pay-off, begin able to achieve a quick ROI is incredibly important. Here are a few thoughts on how to get to ROI fast!
1. Trite but true – it’s really about EQUAL helpings of people, process, technology and data. The marketer who thinks just getting this stuff turned on, a campaign out the door and building it only in a marketing silo will take a long time to get to ROI. I just had an interview with [...]
Leading demand generation agency strengthens its reputation as trusted and respected industry leader with publicized set of ethical standards
The Pedowitz Group (TPG) the world’s largest and most experienced demand generation agency, today publicized its professional Code of Conduct for vendor and partner relationships, further strengthening its standing as a trusted and respected industry leader.
The agency’s code of conduct is based on its core values of integrity, results, innovation, service and personal growth. The intent of these standard rules of engagement is to protect partner relationships and confidentiality [...]
Wow, have we come a long way in demand generation over the last 7 years! There are more vendors in the market and more users in the market from companies of all sizes. Yet, while we are seeing all this hoopla around how easy all of the automation systems are to implement and use and (and many of them are), it’s still not about the technology. The key elements of people, skills, org structure, compensation, role, and ultimately revenue impact should be more of the focus. Yet, for many reasons, companies can find transitioning [...]
If you ask any marketer who has recently invested in marketing automation, being able to launch all kinds of lead nurturing programs was probably one of the top reasons they invested. I recently spoke to Jim Kanir and Heather Bennett at M5 and they have 16 different lead nurturing programs that they are running. AND, they just implemented Eloqua in March of 2009. So, can it be done? Yes! Can it be done quickly? Yes! Can it be done effectively? Yes! Listen as we talk to Jim and Heather for [...]
SilverPop interviewed Debbie Qaqish for a blog post. Check it out here: B2B Thought Leadership with Debbie Qaqish
