Fifteen Pedowitz Group Customers Honored as 2010 Eloqua Markie Finalists
Customers Place in 16 of 20 Award Categories
ATLANTA – (September 2, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency is proud to announce that 15 customers placed in 16 out of 20 categories with 2 double finalists in the fourth Annual Markie Awards.
Eloqua’s annual Markie Awards recognize companies for excellence in marketing. They are the home of creative campaigning, flawless execution, inspirational thought leadership, innovative tactics and outstanding results.
The Pedowitz Group, a Certified Eloqua Partner, [...]
Let’s face it – it’s hard to keep up with where prospects go to get information about our solutions these days!
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Our topic is “Lead Management” and how to do it successfully. This is often a highly charged area as for the first time, marketing is requiring accountability from sales and vice versa – I call it “The Elephant on the Conference Room Table.”
It’s the Monday morning senior management team meeting. It starts with the VP of Sales giving an update on the sales pipeline and revenue and then it’s your turn, Mr/s Marketer to give an update on the lead funnel and the impact you are making on revenue. Your [...]
If your CEO or VP hasn’t yet asked you for metrics that demonstrate your impact on the business – get ready for 2010 because it’s coming! As we travel across the country and meet with marketers now fully tasked with making a lead generation and demand generation impact, it is apparent that more and more companies are asking for, even requiring, “Metrics That Matter.” In business speak, this means what is the revenue contribution from marketing. For many marketers, this is a daunting task but with the [...]