Join us on June 9th at 1:00 EST as we talk to Jeff Ramminger, Senior Vice President, Products at TechTarget. Jeff will share some very creative and impactful content strategies that he calls “Real Time Nurturing.” If you are a publisher and/or are looking for new ways to better leverage content and calls to action, you won’t want to miss this interview!
Join here:
http://www.blogtalkradio.com/revenue-marketer-radio/2011/06/09/real-time-nurturing-at-techtarget
Demand Generation. Marketing Automation. Lead Generation. All buzzwords marketers these days are hearing, but what do they mean? More importantly, what do these terms mean to you and your marketing obligations?
Below are 10 definitions of buzzwords you may be hearing as you explore options for Demand Generation. These terms help clarify what processes and technology marketing organizations are now using to put more qualified leads at the top of the sales funnel and help shorten the sales cycle. Now THAT’S a concept your VP of Sales or Marketing could get [...]
Demand Generation Agency to Host Session at This Month’s Aprimo Marketing Summit
Aprimo® Inc., a global leader in cloud-based integrated marketing software, and The Pedowitz Group, the world’s largest and most experienced demand generation agency, today announced a software/services alliance. The Pedowitz Group will provide business-to-business (B2B) strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio® On Demand, Aprimo’s cloud-based solution for Demand Generation and Marketing Operations.
“The Pedowitz Group has established world-class best practices and techniques that allow B2B marketing and sales organizations to quickly [...]
A conversation with Jenny Coupe, director of worldwide demand generation, LogLogic
With a lean marketing team of just six people, LogLogic was using their marketing automation system primarily as a “batch and blast” application. Wanting to take their demand generation efforts to the next level with a more strategic approach, they enlisted experienced Revenue Marketer® Jenny Coupe to help them rev up their demand generation engine with sophisticated lead scoring and lead nurturing programs.
Where did you start?
First, I conducted a comprehensive audit of what I consider to be the two critical [...]
We have just begun the second season of WRMR – Revenue Marketer Radio and the Revenue Marketers we have interviewed so far are absolutely incredible! To hear their stories, http://tiny.cc/9teqq.
In every show it seems someone asked for me to explain exactly what is a Revenue Marketer. I was a bit taken aback but once I had a chance to reflect on the state of Revenue Marketing and realize what a young, yet fast growing discipline it is, it made sense.
So how do you explain something so new and multi-faceted? I [...]
