Today we look at Hosted Wiki’s.
What is a Wiki?
A wiki is a group-editable website. Wikis are composed of web pages you can write on, enabling fast and easy collaboration. It’s as easy to use as email. You might be familiar with www.wikipedia.org, the online encyclopedia. Wiki’s allow users to have socially revelant and contextual conversations. How does this help you build demand for your products and services? Hosting your own wiki around relevant industry information allows professionals within your space to network and collaborate with [...]
2007 was a big year for many B2B marketers, as they developed processes and adopted automation that would score leads for their sales readiness and then distribute only the most qualified to sales while nurturing the remaining leads with marketing messaging until they were ready to buy. Prior to this year, most marketers relied on explicit data such as budget, authority, need and timeline to evaluate leads. This year, thanks to web and email tracking software, they were able to look at behavior data for the first time [...]
How can you drive revenue with the letter E? Let’s take a look at some of the strategies:
Email. I know, this is kind of like “duh”, but it is amazing to me how poorly email is used as a medium. For starters, many marketers are still using either no permission or opt-out as the preferred subscription management, as opposed to double opt-in, the gold standard for list quality and performance. Marketings working with better permission and quality lists outpull their counterparts by more than 4 to [...]
How many ways can you generate demand with the letter C?
1. Customers. We often concentrate so much on new logo acquisition, that we forget about our most cherished asset – our customes. Studies like Reicheld’s Net Promoter concept clearly show a direct correlation between loyal customers and long term profitable growth. Most companies I talk to do not have any formal ongoing marketing programs that deal specifically with their customers. Instead, they are concentrating all of their money and attention on getting new customers. [...]
Today we look at some of the ways we can generate leads that start with the letter B:
1. Blogging: This has become a must-have for any serious B2B marketer. Once considered a fad, or something too difficult to control, marketers now recognize the power in giving key stakeholders a voice and leveraging the internet as a platform. Blogging helps you reinforce your brand, develop your people as brands within your corporate structure and a useful medium to deliver targeted messaging. When combined with RSS, podcasting, [...]
