Join us on June 9th at 1:00 EST as we talk to Jeff Ramminger, Senior Vice President, Products at TechTarget. Jeff will share some very creative and impactful content strategies that he calls “Real Time Nurturing.” If you are a publisher and/or are looking for new ways to better leverage content and calls to action, you won’t want to miss this interview!
Join here:
http://www.blogtalkradio.com/revenue-marketer-radio/2011/06/09/real-time-nurturing-at-techtarget
Demand Generation. Marketing Automation. Lead Generation. All buzzwords marketers these days are hearing, but what do they mean? More importantly, what do these terms mean to you and your marketing obligations?
Below are 10 definitions of buzzwords you may be hearing as you explore options for Demand Generation. These terms help clarify what processes and technology marketing organizations are now using to put more qualified leads at the top of the sales funnel and help shorten the sales cycle. Now THAT’S a concept your VP of Sales or Marketing could get [...]
A conversation with Jenny Coupe, director of worldwide demand generation, LogLogic
With a lean marketing team of just six people, LogLogic was using their marketing automation system primarily as a “batch and blast” application. Wanting to take their demand generation efforts to the next level with a more strategic approach, they enlisted experienced Revenue Marketer® Jenny Coupe to help them rev up their demand generation engine with sophisticated lead scoring and lead nurturing programs.
Where did you start?
First, I conducted a comprehensive audit of what I consider to be the two critical [...]
How has marketing automation affected your everyday life? Jame Ervin, Revenue Engineer at The Pedowitz Group, shares her story about lead nurturing gone wrong.
I just returned from a trip east to my family reunion. My trip started with a little bit of tourist-ing in Charleston, SC. Along the way, we had a bit of debate on picking a hotel. I booked one hotel, and ended up canceling the reservation to try my luck at Hotwire (it was a success). Unfortunately the original hotel didn’t [...]
I love everything about selling (having been a VP of Sales for many years) so when I became a full time VP of Marketing, aligning the two teams to help improve lead generation just made sense to me. In addition, we bought a marketing automation system and this technology gave me a concrete way to involve sales and to help improve key aspects of their prospecting and sales cycles. I think it has been my experience and understanding of sales that helped me knit all this together. [...]
