As a consultant, I often travel around the country to visit clients. Usually, I take a cab from the airport to the client location. Taxi drivers are a hard-working group of people. Typically they log 12 hour days and often wait hours at a time at a ‘premium spot’, like the airport, where they know there will be lots of travelers and hopefully long drives where the fare and tip will be high. Every 1 in 10 drivers is different though, and you can spot them right away. Their [...]
As I was designing the 12 Demand Generation Essentials for our current educational series on BlogTalk Radio, Lead Scoring became DG Essential #3. It’s important and effective. Yet, when I went to find a marketing practitioner who had deep experience in this area, I came up very short. They just did not exist. In talking to some of my friends and colleagues in the industry, the reason for lack of Lead Scoring implementation had little to do with technology and everything to do with process. Here [...]
In my continuing series on 60 ways to generate leads from A-Z, today we look at lead generation methods that start with the letter “F”:
Feed Management. Today, it’s all about syndication. With so many people tuning in to get their information from the Internet, you can’t afford not to distribute your content. Services like Feedburner, Attensa, Blogbridge, and more can help you package your content and distribute it to multiple audiences. The best part is most of these services don’t cost anything for you to leverage. [...]
