“So, Debbie, how do we apply lean manufacturing concepts to demand generation?” This recent question from not one, but two of my clients, made me start thinking how cool this could be. This is a topic I have been thinking about for some time and so over the next few months, using social media and client conversations, I’d like to open up this dialog.
The first wave of companies to adopt lead generation and demand generation practices and tools were primarily technology and business services firms with a sprinkling of financial [...]
If your CEO or VP hasn’t yet asked you for metrics that demonstrate your impact on the business – get ready for 2010 because it’s coming! As we travel across the country and meet with marketers now fully tasked with making a lead generation and demand generation impact, it is apparent that more and more companies are asking for, even requiring, “Metrics That Matter.” In business speak, this means what is the revenue contribution from marketing. For many marketers, this is a daunting task but with the [...]
If you ask any marketer who has recently invested in marketing automation, being able to launch all kinds of lead nurturing programs was probably one of the top reasons they invested. I recently spoke to Jim Kanir and Heather Bennett at M5 and they have 16 different lead nurturing programs that they are running. AND, they just implemented Eloqua in March of 2009. So, can it be done? Yes! Can it be done quickly? Yes! Can it be done effectively? Yes! Listen as we talk to Jim and Heather for [...]
SilverPop interviewed Debbie Qaqish for a blog post. Check it out here: B2B Thought Leadership with Debbie Qaqish
As a consultant, I often travel around the country to visit clients. Usually, I take a cab from the airport to the client location. Taxi drivers are a hard-working group of people. Typically they log 12 hour days and often wait hours at a time at a ‘premium spot’, like the airport, where they know there will be lots of travelers and hopefully long drives where the fare and tip will be high. Every 1 in 10 drivers is different though, and you can spot them right away. Their [...]
