The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer's Budget

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

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Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

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CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Posts related to the Tag: facebook marketing »

Facebook Studio: What Do I Do Now?

Today, Facebook finally launched Facebook Studio, their new service intended on promoting the service as (gasp!) an ad platform. If I didn’t know any better, it looks like a cross between (1) a social community for marketers and advertisers, (2) the green room at the digital Clios and (3) Ad Age’s website. Digital agencies are going to be all over this, and it’s about time Facebook truly opened up the dialogue with the folks that are helping funnel what’s now a $3.1 billion dollar industry their way. (Yes, you read that [...]
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Social Media Food for Thought

How well do you know your social media channels as they pertain to your prospects? What the heck does that mean? Many marketers will bundle Facebook, Twitter, and LinkedIn into one clump of “social media” when there is much more opportunity to act upon. Each of these channels offers a different behavioral outlet for prospects. As online marketers, it is our responsibility to understand how our prospects behave through these media of social expression. Each of these social media channels offer a different means of expression and interaction between members. Twitter [...]
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