The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

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Webinar: The New Game for Sales and Marketing

Technology has changed buyer roles and rules.  How should sales and marketing organizations adapt to this new ball game? Learn how sales and marketing can adjust. Join Debbie Qaqish, CRO of The Pedowitz Group, and Umberto Milletti, CEO of InsideView, on Thursday, July 8th as they discuss how to change the game for sales and marketing. Learn how you can win with new approaches and new technologies. Who should attend?  Sales and marketing executives at B2B companies involved with generating lead and sales pipeline and closing sales. http://bit.ly/prospectingtwodot0

Sneak Peak – Debbie’s Session at Boston OMS May 2009

The Pedowitz Group has taken the OMS Tour by storm! Aaron Kahlow sneaks into Debbie’s Demand Generation Essentials session at the Boston Summit in May. See Debbie’s thoughts about the Boston conference here. You can also check out Aaron’s entire vlog of the Boston OMS Tour on this Channel.

Debbie Qaqish Interviewed By HubSpot

My partner Debbie was just interviewed by HubSpot on her viewpoints on Demand Generation: http://tinyurl.com/r2l9ps

Social Media Begins with The Buying Process

This past week-end I attended SoCon ‘09, a social media conference held here in Atlanta. We had over 300 attendees and we covered a lot of topics. I facilitated one of the break-out sessions – “Using Social Media to generate leads for a B2B company – and it was well attended with about 40 participants. I had, of course, spent some time prepping for the break-out session, but based on everything I had earlier that day, I scrapped my approach (and my PPT) and decided to really get back to [...]

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