A conversation with Jenny Coupe, director of worldwide demand generation, LogLogic
With a lean marketing team of just six people, LogLogic was using their marketing automation system primarily as a “batch and blast” application. Wanting to take their demand generation efforts to the next level with a more strategic approach, they enlisted experienced Revenue Marketer® Jenny Coupe to help them rev up their demand generation engine with sophisticated lead scoring and lead nurturing programs.
Where did you start?
First, I conducted a comprehensive audit of what I consider to be the two critical [...]
We have just begun the second season of WRMR – Revenue Marketer Radio and the Revenue Marketers we have interviewed so far are absolutely incredible! To hear their stories, http://tiny.cc/9teqq.
In every show it seems someone asked for me to explain exactly what is a Revenue Marketer. I was a bit taken aback but once I had a chance to reflect on the state of Revenue Marketing and realize what a young, yet fast growing discipline it is, it made sense.
So how do you explain something so new and multi-faceted? I [...]
Fifteen Pedowitz Group Customers Honored as 2010 Eloqua Markie Finalists
Customers Place in 16 of 20 Award Categories
ATLANTA – (September 2, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency is proud to announce that 15 customers placed in 16 out of 20 categories with 2 double finalists in the fourth Annual Markie Awards.
Eloqua’s annual Markie Awards recognize companies for excellence in marketing. They are the home of creative campaigning, flawless execution, inspirational thought leadership, innovative tactics and outstanding results.
The Pedowitz Group, a Certified Eloqua Partner, [...]
Two years ago, using the term “revenue” and “marketer” together was an oxymoron – a phrase in which two words of contradictory meaning are used together for special effect, e.g. “jumbo shrimp” or “wise fool.” In 2010, it is no longer an oxymoron, it is a special role in marketing that is making a measurable impact on revenue
With the business imperative to drive top-line revenue growth in 2010, businesses are exploring all options to achieve this goal. This business driver paired with the new marketing automation tools that are now [...]
SilverPop interviewed Debbie Qaqish for a blog post. Check it out here: B2B Thought Leadership with Debbie Qaqish
