As the marketing automation market heats up and companies begin to look for that pay-off, begin able to achieve a quick ROI is incredibly important. Here are a few thoughts on how to get to ROI fast!
1. Trite but true – it’s really about EQUAL helpings of people, process, technology and data. The marketer who thinks just getting this stuff turned on, a campaign out the door and building it only in a marketing silo will take a long time to get to ROI. I just had an interview with [...]
Debbie Qaqish and Jon Miller to Take Center Stage
The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that it will join marketing automation vendor Marketo on its Revenue Rock Star Tour across 14 cities nationwide, March-June, 2011. Headliners include Debbie Qaqish, chief revenue officer of The Pedowitz Group, and Jon Miller, vice president of marketing for Marketo.
The roadshow, which kicks-off in Austin, Texas, at the W Austin hotel on March 3rd, is comprised of a series of educational events designed to drive awareness about marketing’s [...]
After two and a half years, and nearly 50 B2B and B2C clients, social business firm Metz Consulting has joined a larger team, and become part of The Pedowitz Group, the largest demand generation agency in the world. Read the official press release here.
What’s different?
Execution is now standard. Previously, Metz Consulting trained clients to implement their social strategies. Now, as part of The Pedowitz Group, we help our clients implement at every step of the way.
Seven new vendor relationships: We’re now partnered with the best social customer relationship management [...]
Demand Generation. Marketing Automation. Lead Generation. All buzzwords marketers these days are hearing, but what do they mean? More importantly, what do these terms mean to you and your marketing obligations?
Below are 10 definitions of buzzwords you may be hearing as you explore options for Demand Generation. These terms help clarify what processes and technology marketing organizations are now using to put more qualified leads at the top of the sales funnel and help shorten the sales cycle. Now THAT’S a concept your VP of Sales or Marketing could get [...]
Demand Generation Agency to Host Session at This Month’s Aprimo Marketing Summit
Aprimo® Inc., a global leader in cloud-based integrated marketing software, and The Pedowitz Group, the world’s largest and most experienced demand generation agency, today announced a software/services alliance. The Pedowitz Group will provide business-to-business (B2B) strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio® On Demand, Aprimo’s cloud-based solution for Demand Generation and Marketing Operations.
“The Pedowitz Group has established world-class best practices and techniques that allow B2B marketing and sales organizations to quickly [...]
