The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer's Budget

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

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Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

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CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Posts related to the Tag: Demand Generation Agency »

The Pedowitz Group Focuses on Loyalty and Confidentiality in Rules of Engagement for Vendor and Partner Relationships

Leading demand generation agency strengthens its reputation as trusted and respected industry leader with publicized set of ethical standards The Pedowitz Group (TPG) the world’s largest and most experienced demand generation agency, today publicized its professional Code of Conduct for vendor and partner relationships, further strengthening its standing as a trusted and respected industry leader. The agency’s code of conduct is based on its core values of integrity, results, innovation, service and personal growth. The intent of these standard rules of engagement is to protect partner relationships and confidentiality [...]
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On Your Mark, Get Set, Go!!

Congratulations to our 7 Award Winning clients recently recognized for their world class marketing efforts at the 2010 Eloqua Markie Awards! The fourth annual Eloqua Markie Awards were announced at the Eloqua Experience user conference on October 19th in San Francisco.  You can click here to read the full Press Release. Winning clients of The Pedowitz Group were selected from over 180 submissions and included: Best Social Media Innovation – Golden State Warriors Best Lead Nurturing Program – Dun & Bradstreet Rookie of the Year – Dinovite Extraordinary Email – Equifax, Inc. Revenue Growth – Metagenics, Inc. Marketing [...]
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