Debbie Qaqish and Jon Miller to Take Center Stage
The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that it will join marketing automation vendor Marketo on its Revenue Rock Star Tour across 14 cities nationwide, March-June, 2011. Headliners include Debbie Qaqish, chief revenue officer of The Pedowitz Group, and Jon Miller, vice president of marketing for Marketo.
The roadshow, which kicks-off in Austin, Texas, at the W Austin hotel on March 3rd, is comprised of a series of educational events designed to drive awareness about marketing’s [...]
A conversation with Jenny Coupe, director of worldwide demand generation, LogLogic
With a lean marketing team of just six people, LogLogic was using their marketing automation system primarily as a “batch and blast” application. Wanting to take their demand generation efforts to the next level with a more strategic approach, they enlisted experienced Revenue Marketer® Jenny Coupe to help them rev up their demand generation engine with sophisticated lead scoring and lead nurturing programs.
Where did you start?
First, I conducted a comprehensive audit of what I consider to be the two critical [...]
We have just begun the second season of WRMR – Revenue Marketer Radio and the Revenue Marketers we have interviewed so far are absolutely incredible! To hear their stories, http://tiny.cc/9teqq.
In every show it seems someone asked for me to explain exactly what is a Revenue Marketer. I was a bit taken aback but once I had a chance to reflect on the state of Revenue Marketing and realize what a young, yet fast growing discipline it is, it made sense.
So how do you explain something so new and multi-faceted? I [...]
