A Revenue Marketer's Budget

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

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Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

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CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

“The Times They Are A Changing (finally!)”

March 3rd we kicked off the first of 14 cities of the Marketo Revenue Rockstar Road Show.  Now, I’ve been speaking and road-showing on the topic of demand generation and revenue marketing for 4 years and I was a user all …

Posts related to the Tag: content marketing »

When creating your content marketing strategy, where do you begin?

Creating, managing, and repurposing compelling, high-value content that engages customers and guides them through the buying cycle is a major issue for just about every marketer out there. The increasing number of channels available to today’s marketers – web, print, email, social, video, etc., – compounds both the opportunity and the confusion. As a Marketing Cloud member and sponsor, we were pleased to sponsor the webinar: Unforgettable: Creating Memorable Content That Drives Demand. One of the key messages was the value of being able to rapidly repurpose content in a meaningful [...]
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How to Create Content to Generate Demand and Drive Revenue: 6 Surefire Steps

In the B2B world, when it comes to generating demand, Content is King.  Not brochure-ware, but content that speaks directly to your prospect, propels the conversation, and advances the sales cycle.  Authors Ann Handley and C.C Chapman, build a compelling case for content in their new book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. This article is a crash course on how to create a visual content framework required for successful demand generation, in six simple steps. The color-coded [...]
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