We hear over and over again that the response to emails sent to targeted segments far surpass those sent to untargeted groups. To segment, you need to have a clean database. Data cleanliness is not easy. There are always
more entries to your database, people change jobs, and something is always out of date.
Emily Salus, author of the Mean Marketing blog offers her tips and insights on keeping your data clean.
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Debbie Qaqish and Jon Miller to Take Center Stage
The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that it will join marketing automation vendor Marketo on its Revenue Rock Star Tour across 14 cities nationwide, March-June, 2011. Headliners include Debbie Qaqish, chief revenue officer of The Pedowitz Group, and Jon Miller, vice president of marketing for Marketo.
The roadshow, which kicks-off in Austin, Texas, at the W Austin hotel on March 3rd, is comprised of a series of educational events designed to drive awareness about marketing’s [...]
Most marketing departments today are highly focused on tightening up their processes, planning and executing more efficiently, driving leads faster and ultimately driving higher revenue. This can be overwhelming to do all of this at once. Below are ten campaign best practices that will help you accelerate your path to a Revenue Marketing Department.
Rule #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will move them through the funnel. Don’t plan around your product suite [...]
