In my continuing series on 60 ways to generate leads from A-Z, today we look at lead generation methods that start with the letter “F”:
Feed Management. Today, it’s all about syndication. With so many people tuning in to get their information from the Internet, you can’t afford not to distribute your content. Services like Feedburner, Attensa, Blogbridge, and more can help you package your content and distribute it to multiple audiences. The best part is most of these services don’t cost anything for you to leverage. [...]
Direct Mail. An oldie but a goodie, many marketers have moved away from direct mail since email has become so cost effective. To make direct mail work for you in a Web 2.0 world, make sure that you add a personalized URL to each DM piece that takes the respondent to their own personalized microsite. Once there, you can tailor content based on title, industry, behavior and other characteristics to create a more compelling experience. Most marketers I have worked with see a 3-5X lift over [...]
How many ways can you generate demand with the letter C?
1. Customers. We often concentrate so much on new logo acquisition, that we forget about our most cherished asset – our customes. Studies like Reicheld’s Net Promoter concept clearly show a direct correlation between loyal customers and long term profitable growth. Most companies I talk to do not have any formal ongoing marketing programs that deal specifically with their customers. Instead, they are concentrating all of their money and attention on getting new customers. [...]
Today we look at some of the ways we can generate leads that start with the letter B:
1. Blogging: This has become a must-have for any serious B2B marketer. Once considered a fad, or something too difficult to control, marketers now recognize the power in giving key stakeholders a voice and leveraging the internet as a platform. Blogging helps you reinforce your brand, develop your people as brands within your corporate structure and a useful medium to deliver targeted messaging. When combined with RSS, podcasting, [...]
I was thinking the other day of all the ways you can generate leads. We are all probably doing some of these, but can we do more? Which are the most cost effective? Which get the best results? Over the next few days, I will present my thoughts on the various ways to generate demand in alphabetical order. Some of these letters were tough (like Q ) If anyone has any more suggestions, please feel free to post!
The Letter A
1. Autoresponders. We [...]
