If you ask any marketer who has recently invested in marketing automation, being able to launch all kinds of lead nurturing programs was probably one of the top reasons they invested. I recently spoke to Jim Kanir and Heather Bennett at M5 and they have 16 different lead nurturing programs that they are running. AND, they just implemented Eloqua in March of 2009. So, can it be done? Yes! Can it be done quickly? Yes! Can it be done effectively? Yes! Listen as we talk to Jim and Heather for [...]
As I was designing the 12 Demand Generation Essentials for our current educational series on BlogTalk Radio, Lead Scoring became DG Essential #3. It’s important and effective. Yet, when I went to find a marketing practitioner who had deep experience in this area, I came up very short. They just did not exist. In talking to some of my friends and colleagues in the industry, the reason for lack of Lead Scoring implementation had little to do with technology and everything to do with process. Here [...]
Debbie Qaqish on Blog Talk Radio
Listen to the interview with Mary Gary of Fluke Networks as she talks about Sourcing and Selecting Marketing Automation – a fabulous interview filled with details you will want to hear. Once you get to the site, it is the Featured Episode. Also be sure to join us next week when we talk to Edwin Thompson from Brainshark.
We can learn a few things about how to appropriately staff for demand generation from Charlie Chaplin in “Modern Times.”
As a factory worker on the line, he was over-worked in a highly manual process. The result? Poor product and a very frustrated worker. Now I know that you aren’t going to go out and tear down your existing lead generation factory, but imagine if the character had had the benefit of a great automated system. How would his job change? What would happen to the result? And, how would he [...]
Email and Beyond!
After attending the Marketing Sherpa Email marketing conference, I can tell you, we have a LONG way to go for marketers to fully understand, embrace and leverage the incredible new processes and tools available on the market today. This in no way diminishes the focus of the conference – it enhances it! I saw an incredible thirst for education around all elements of using the web to improve lead flow and lead quality to sales. The rooms were packed, great questions were asked and marketers [...]
