Today we look at several lead generation strategies that start with “U” and “V”:
The Letter U
User Groups
User groups are another effective way to generate more demand for your products and services. You can have different groups for executives, who want to discuss strategy, resourcing, process – and practitioners, who want to discuss product roadmap, how-to, hear case studies, etc. Providing valuable content and giving your user community the opportunity to interact on a regular basis strengthens support for your brand and gives you a chance to highlight other [...]
There has been a lot of buzz in the last few years about Demand Generation or Marketing Automation. Both terms refer to the practice of combining multiple marketing channels that drive prospects to a website onto a single platform. These platforms monitor a prospects online behavior and use some type of workflow/trigger system to deliver messages in an automated fashion over a period of time. This helps the marketing organization deliver relevant and personalized messages in a highly scalable fashion. There are many vendors and things [...]
Today we look at several lead generation strategies you can use that begin with the letter “T”:
Text Messaging
More and more B2B marketers are turning to this medium. The younger generation is entering the workforce, and Text ranks #1 as the preferred communication choice ahead of Instant Messaging and Email. Texting provides a real-time and interactive experience. The more conservative marketers have subscribers texting in a code to get a promotional offer or be redirected to a landing page. Other marketers are gaining opt-in [...]
Search Engine Optimization
With more and more buyers turning to the Internet to start their research, it is imperative that you have an ongoing SEO program in place. Both natural and paid search have their place, but natural listings should dominate the majority of your effort and budget. A combination of in-house and consulting resources can work well to ensure you have a good mix of best practice expertise and company/industry specific knowledge. Most B2B marketers spend a considerable portion of their budget on this tactic.
Speaking
Speaking at events [...]
More leads, more leads, more leads. Every day B2B marketers are continually under pressure to produce more leads to help the sales organization meet its quota. But are more leads the right answer? In an ideal world, you would generate one lead that would convert to a customer. While this may not be possible, generating a consistently higher quality of leads will ensure that the sales team gets a better swing every at bat, and you won’t see those leads coming right back at you or just ignored.
To produce higher [...]
