We have just begun the second season of WRMR – Revenue Marketer Radio and the Revenue Marketers we have interviewed so far are absolutely incredible! To hear their stories, http://tiny.cc/9teqq.
In every show it seems someone asked for me to explain exactly what is a Revenue Marketer. I was a bit taken aback but once I had a chance to reflect on the state of Revenue Marketing and realize what a young, yet fast growing discipline it is, it made sense.
So how do you explain something so new and multi-faceted? I [...]
I’ve had a few interesting conversations this week that really bother me and they have to do with marketers who really do not understand lead generation and what it can do for a COMPANY. This is clearly an educational and also a political issue but it does provide a platform for helping define who is going to be successful and who is not. Here are three things I’ve heard:
1. “It’s just another thing to do – just like I have to do creative, branding, PR etc.” [...]
Over the last 2 years I have noticed a significant decrease in the measurable results marketers are seeing in their emails. Open rates have trailed off, and click through rates have also declined. Of course, to produce the same or more leads, most marketers are just sending more email but not addressing the underlying issues. There are several reasons why email isn’t effective any more:
1. The rise of social media and a new generation. Today’s under 25 crowd uses Text and IM long before they [...]
Today we finish the alphabet and look at several lead generation strategies that begin with X, Y and Z:
The Letter X
Xpert on Demand
If you are really well known for expertise within your marketplace, why not have an ‘Xpert on Demand’ function on your website. Rotate several people throughout the week and allow visitors to call or chat in real-time with an Industry Expert to have their questions asked. Then, archive the questions, post them to a F.A.Q. section on your website, and add this content to a RSS [...]
Today we look at several lead generation strategies that start with “W”:
Website
What better way to drive leads then by leveraging the power of your website? This is your most important asset, bar none. Your site should be fully optimized, highly interactive, and post fresh content on a regular basis. Knowledge Centers, games, podcast series, online testimonials, video and audio – all should be elements incorporated into your site. Ensure that every page has a strong call to action and that your forms link directly to [...]
