no comments | Thursday, November 17th, 2011
One of the 20 most influential women in sales lead management shares insights on marketing’s new role in revenue
ATLANTA – (November 17, 2011) – Debbie Qaqish, chief revenue officer of The Pedowitz Group, the world’s largest demand generation agency, addresses MBA students at the Mason School of Business at William & Mary in Williamsburg, Virginia, on November 17, 2011 about marketing’s revenue responsibility.
As a marketer on the forefront of the marketing automation phenomenon – first as a beneficiary and now as an advocate and expert – Qaqish is a nationally ...
no comments | Tuesday, November 8th, 2011
Voting Open to Public Until November 30
ATLANTA – (November 8, 2011) – The Pedowitz Group (TPG), the world’s largest and most experienced revenue marketing agency, announced today that Jeff Pedowitz, President and CEO and Debbie Qaqish, a principal partner and Chief Revenue Marketing Officer of the firm, have been nominated for the 50 Most Influential People in Sales Lead Management.
Vote here: http://www.salesleadmgmtassn.com/50most2011/top50_vote.htm
An entrepreneur, Jeff founded The Pedowitz Group in 2007 and is regarded as an expert, thought leader and innovator in demand generation. Last year he earned SLMA’s Top 50 ...
no comments | Tuesday, November 1st, 2011
With the launch of the last two Marketo releases and the introduction of programs, more and more Marketo customers are asking us, “How do I make the move from my old folders to the new programs, and why should I?”
The reality is that most Marketo customers, unless they have new implementations, will have a hybrid model for the foreseeable future. Busy marketers don’t have time to go back and reassign old smart campaigns in folders to new programs.
But there are some best practices you can use today, so that you ...
1 comment | Tuesday, November 1st, 2011
We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions! This time last year, I could see only a handful of companies budgeting for marketing automation solutions and for building a Revenue Marketing Practice. Fast forward to now and what a change! I see companies of all shapes and sizes pro-actively budgeting for and gearing up to become Revenue Marketers. As you can imagine, since this is such a new line ...
1 comment | Tuesday, October 11th, 2011
.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell? If you’re in sales, you might think this is an odd question or you might have a stronger, more visceral reaction to the question – “Marketing doesn’t sell, we do!”
However, if you’re leading a marketing organization in a B2B company, this question is directly tied to marketing’s new revenue imperative and it can be a very scary question. The line between sales and marketing is becoming ...
