no comments | Monday, February 6th, 2012
At a recent presentation, Evan Whitenight said something that all marketers should be driving towards: “Leads should turn into revenue.”
As marketing teams become more results driven, the transition from being measured on lead generation to being measured on revenue success can be kind of scary. It means marketers’ incentives are based on revenue numbers, not the traditional lead generation. Being evaluated on something you’ve never been asked to do before can be very uncomfortable. So, what to do?
Evan’s presentation provided a great case study on just this topic. He talked about ...
no comments | Monday, December 19th, 2011
For someone who’s been around Marketo for over 3 years, it was exciting to see just how much the customer base has grown. On Thursday, December 9, about 400 people (or more?) attended the last Marketo Rock Star Roadshow for the year in Redwood City, CA. Here are a few highlights (and even a few quibbles!).
I’m always happy to hear Bill Binch speak. He provided a great presentation about how Marketo uses Marketo, along with details about their SDR (Sales Development Rep, or inside sales) team and the timing on ...
no comments | Tuesday, December 6th, 2011
The Pedowitz Group, an award winning revenue marketing agency, celebrates two top executives being named to SLMA’s Top 50 Most Influential in Sales Lead Management in 2011. Jeff Pedowitz, CEO, was named the Second Most Influential in Sales Lead Management in 2011. His business partner, Debbie Qaqish, Chief Revenue Marketing Officer, was voted #10.
Sponsored by the Sales Lead Management Association (SLMA), this prestigious industry award is earned by individuals with proven ability to generate significant revenue for their companies and clients by effectively managing sales leads. Winners ...
no comments | Thursday, November 17th, 2011
Revenue Marketing Index™ (RMI) Based on Findings from Lenskold Group’s 2011 Lead Generation Marketing ROI Study
ATLANTA – (November 17, 2011) – The Pedowitz Group (TPG), the world’s largest and most experienced Revenue Marketing agency, announces the creation of the Revenue Marketing Index (RMI) based on analysis of the 2011 Lead Generation Marketing ROI Study by Lenskold Group.
RMI is intended for performance-driven marketers who use measurements, metrics and automation to deliver revenue and ROI. Based on the findings of the study, the self-assessment provides a baseline for organizations to compare how they rank ...
no comments | Thursday, November 17th, 2011
One of the 20 most influential women in sales lead management shares insights on marketing’s new role in revenue
ATLANTA – (November 17, 2011) – Debbie Qaqish, chief revenue officer of The Pedowitz Group, the world’s largest demand generation agency, addresses MBA students at the Mason School of Business at William & Mary in Williamsburg, Virginia, on November 17, 2011 about marketing’s revenue responsibility.
As a marketer on the forefront of the marketing automation phenomenon – first as a beneficiary and now as an advocate and expert – Qaqish is a nationally ...
