Today, Facebook finally launched Facebook Studio, their new service intended on promoting the service as (gasp!) an ad platform. If I didn’t know any better, it looks like a cross between (1) a social community for marketers and advertisers, (2) the green room at the digital Clios and (3) Ad Age’s website. Digital agencies are going to be all over this, and it’s about time Facebook truly opened up the dialogue with the folks that are helping funnel what’s now a $3.1 billion dollar industry their way.

(Yes, you read that right, per eMarketer, social advertising has grown 55% in the last year to become a $3.1B market – that’s like demand-generation times twelve, but I’m sure DG will catch up very fast.)

So, now that you know Facebook has this community, what should you do?

• Make a cup of coffee. Spend five minutes on the site and check out the Learning Lab – make sure your marketing and creative teams see it
• Ask your agency (if you have one), if they’re planning on submitting your company’s ad/marketing collateral to Facebook Studio. Chances are they’ll say, “You bet.”
• If you sell at retail, watch the video on Facebook Deals. If you don’t, read up on the Facebook Ads API.

If you have any further questions about Facebook Studio, leave ‘em here, on this post.