Jeff Pedowitz, President and Chief Executive Officer

Jeff has 20 years of experience leading successful B2C and B2B organizations. As founder and president of The Pedowitz Group, Jeff is responsible for setting the company’s vision and strategic direction along with managing all daily operations. He frequently writes and speaks on a variety of topics related to demand generation, Web 2.0, and marketing.

Prior to founding The Pedowitz Group, Jeff served as vice president of professional services for Eloqua, one of the world’s leading providers of demand generation software. While there, he spearheaded a best practices consulting organization from the ground up and helped Eloqua achieve a significant thought leadership position in the marketplace.

Jeff began his career with Subway Sandwiches, where he successfully built a territory to include 35 owned and franchised stores. From there, he held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet.

Debbie Qaqish, Chief Revenue Officer

Debbie is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to driving revenue through demand generation techniques, marketing automation technologies and the integration of sales and marketing.

As a principal partner and chief revenue officer of The Pedowitz Group, Debbie is responsible for developing and managing client relationships, as well as leading the firm’s strategic partnerships and alliances.

Bruce Culbert, Chief Service Officer

As chief services officer of The Pedowitz Group, Bruce is focused on delivering results-oriented services to the agency’s rapidly expanding client base. He is responsible for the company’s global consulting services and support and is also a member of its executive board.

Bruce’s career represents more than 20 years of experience leading groundbreaking information technology solutions and launching new business initiatives for companies including IBM, BearingPoint, KPMG and salesforce.com.

Bruce regularly speaks at industry, customer and partner events and currently serves on the boards of a number of emerging technology companies focused on areas such as SaaS, Cloud computing and social networking. He is often featured in leading magazines and periodicals including the Wall Street Journal, Forbes.com, CRM Magazine and InformationWeek.

Kevin Joyce, Vice President Marketing Services
Kevin brings 28 years of experience working with a variety of high tech companies to The Pedowitz Group. He specializes in helping clients create effective demand generation strategies that focus on delivering both marketing efficiencies and revenue results. Kevin joins The Pedowitz Group as the agency’s vice president of marketing services.

Prior to joining TPG, Kevin most recently served as CEO of Rubicon Marketing Group, a leading strategic marketing and demand creation agency. He has also served as director of sales at global computer giant IBM, director of product marketing at hardware and software innovator Sequent, and vice president of marketing at Unicru, a leading software provider to HR departments.

Steven Pekarthy, Vice President Western Region

Steve joins The Pedowitz Group as vice president of the western region, where he will lead all consulting services west of the Mississippi. A former Big 4 partner at KPMG/BearingPoint, Steve has more than 20 years of strategy and execution experience in a range of industries including high tech, software, online retail, and consumer products.

His expertise in business advisory consulting services encompasses market analysis and strategy development, lead management and eMarketing strategy and execution, lead development and management, sales and channel operations, customer service and partner management, and systems and operations strategy and execution.

Prior to joining TPG, Steve held an executive role at Crimson Consulting. He also served as vice president of global services for eMarketing and customer service software provider Kana Software, where he was responsible for client delivery, international operations, and a range of SI and implementation partners.

Steve Nakata, Director Solution Architecture and Development

Steve has over 20 years of marketing and engineering experience in industries including identity management, systems management, semiconductor, telecommunications and aerospace/defense. At The Pedowitz Group, he manages complex technical implementations of marketing and sales automation solutions. He also develops products that extend solution capabilities into new areas and enhance the prospect/customer experience.

Prior to joining The Pedowitz Group, Steve was the Director of Technical Marketing at Ping Identity. As their first marketing hire, he was instrumental in the launch of their flagship product, PingFederate, establishing and executing the various marketing processes from the ground up.

Prior to Ping Identity Steve held leadership roles at Motive and IBM/Tivoli Systems. Early in his career, Steve was literally a “rocket scientist”, working at NASA on a variety of projects, including robotics research for the International Space Station and a return-to-earth unmanned spacecraft.

Neal Bush, Senior Revenue Engineer and Sweet Product Manager

Neal is responsible for understanding clients’ demand generation objectives and working with them to apply best practice processes. Neal helps clients utilize the newest SaaS-based platforms to conduct multi-channel marketing initiatives. Neal’s expertise assists clients in expanding the sales funnel with more quality opportunities and enables clients to tie each and every marketing expenditure to a sales effort.

Nic Zangre, Eloqua Practice Leader

Nic is a self-proclaimed “Eloqua Jedi Master.” Nic has presented on CRM/MA integration best practices at various industry conferences and user groups, including the 2008 Eloqua Experience.

Nic’s marketing automation career began at FAST Search & Transfer as an eMarketing specialist, where his efforts led to a 15% productivity increase in inside sales. Nic moved on to lead the project team for FAST’s systems migration after being acquired by Microsoft.

Following his time at Microsoft, Nic became the manager of eMarketing strategy for AQUENT. AQUENT now boasts the distinction of being one of the first successful Eloqua clients to leverage open API to integrate to a homegrown CRM.

Scott Benedetti, Director Demand Generation – Sales Operations

Scott’s unique combination of sales, marketing, operations, and consulting experience serve as a well-rounded, professional addition to The Pedowitz Group’s sales team.

During the last 20 years, Scott has been a successful sales and marketing professional in the enterprise software space, delivering applications to a wide variety of vertical industries. For the last seven years, Scott executed a dual role as CRM and Marketing Automation catalyst, evangelist, administrator and sales executive.

Bill Hooven, Director of Training, Sr. Revenue Engineer

With over 20 years of marketing research and implementation experience, Bill has been at the forefront of several revolutionary marketing innovations. From database marketing to predictive attrition research to Internet marketing with Eloqua, Bill has helped top financial services, telecommunications and technology companies maximize the value of their marketing dollars by focusing on proven practices and techniques.

While attending college full time at age 18, Bill began his career in marketing research and product development for a division of First Maryland Bancorp. Before he was able to drink, Bill was VP of Marketing for Barnett Card Services Corporation, delivering revenue on one of the largest consumer credit card portfolios in the U.S. During his extensive career, Bill has also held leadership roles with Mellon Bank, Platinum Technology/Computer Associates and Frontier Global Center. As an international marketing consultant, he has provided strategic guidance to well-known companies in a variety of industries.

Bill has been with The Pedowitz Group from the beginning and today operates in the role of Director of Training and as a Senior Revenue Engineer.

Edwin Thompson, Director Demand Generation

Ed brings over 20 years of direct marketing and demand generation experience to TPG. His career has provided the opportunity to develop a unique blend of creative and technical expertise.

Early in his career, while at The Boston Globe, Ed designed and developed one of the first publications to utilize a fully digital pre-press environment. Transitioning his skills to the web, Ed has spent the last 10+ years in marketing functions for technology companies.