We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions! This time last year, I could see only a handful of companies budgeting for marketing automation solutions and for building a Revenue Marketing Practice. Fast forward to now and what a change! I see companies of all shapes and sizes pro-actively budgeting for and gearing up to become Revenue Marketers. As you can imagine, since this is such a new line [...]
Congratulations to our 7 Award Winning clients recently recognized for their world class marketing efforts at the 2010 Eloqua Markie Awards!
The fourth annual Eloqua Markie Awards were announced at the Eloqua Experience user conference on October 19th in San Francisco. You can click here to read the full Press Release.
Winning clients of The Pedowitz Group were selected from over 180 submissions and included:
Best Social Media Innovation – Golden State Warriors
Best Lead Nurturing Program – Dun & Bradstreet
Rookie of the Year – Dinovite
Extraordinary Email – Equifax, Inc.
Revenue Growth – Metagenics, Inc.
Marketing [...]
Leading demand generation agency changes its relationship with Eloqua, freeing it to focus 100% on customer success with a wider range of marketing automation platforms
ATLANTA – (September 27, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, today announced that it will no longer represent marketing automation vendor Eloqua as a channel distribution partner, despite a long history of success with the company.
Over the past three years, The Pedowitz Group – one of Eloqua’s largest and most celebrated partners – has added great value to [...]
As a consultant, I often travel around the country to visit clients. Usually, I take a cab from the airport to the client location. Taxi drivers are a hard-working group of people. Typically they log 12 hour days and often wait hours at a time at a ‘premium spot’, like the airport, where they know there will be lots of travelers and hopefully long drives where the fare and tip will be high. Every 1 in 10 drivers is different though, and you can spot them right away. Their [...]
When I was a kid, we used to play basketball all the time. Every day, after school we would be out there, playing until well after sun-down. There was a kid named Robert who was a few years younger than us. He was pretty fast and you could tell he was going to be a great athlete when he got older. Of course, us older kids beat him up pretty good under the hoop. Robert was fast, but he could only go to his right. After a while, [...]
