ATLANTA – (February 29, 2012) – The Pedowitz Group (TPG), the authority on Revenue Marketing, will reveal its innovative approach to Revenue Marketing Transformation™ in a live video cast on March 15. This proven process helps marketing organizations transform from cost centers to revenue centers.
Register now for the event.
According to Debbie Qaqish, principal and chief revenue marketing officer of The Pedowitz Group, most B2B CMOs don’t question that revenue is their new strategic imperative. What they question is how to transform from a cost center to a revenue center.
1to1 Magazine Managing [...]
Pedowitz Ranks in Top 5 of World’s Top Consulting Firms
ATLANTA, GA. February 15, 2012 –The Pedowitz Group, an award winning revenue marketing agency, announces its ranking on the 2012 CRM Watchlist in the Consulting / Systems Integration category. Published by ZDNet, this annual review of most influential CRM players is the brainchild of industry analyst Paul Greenberg, also known as the Godfather of CRM.
With multiple categories, all winning companies on Greenberg’s Watchlist demonstrate an exemplary and measurable commitment to putting customers at the heart of their businesses. A complete list [...]
The Pedowitz Group, an award winning revenue marketing agency, celebrates two top executives being named to SLMA’s Top 50 Most Influential in Sales Lead Management in 2011. Jeff Pedowitz, CEO, was named the Second Most Influential in Sales Lead Management in 2011. His business partner, Debbie Qaqish, Chief Revenue Marketing Officer, was voted #10.
Sponsored by the Sales Lead Management Association (SLMA), this prestigious industry award is earned by individuals with proven ability to generate significant revenue for their companies and clients by effectively managing sales leads. Winners [...]
Revenue Marketing Index™ (RMI) Based on Findings from Lenskold Group’s 2011 Lead Generation Marketing ROI Study
ATLANTA – (November 17, 2011) – The Pedowitz Group (TPG), the world’s largest and most experienced Revenue Marketing agency, announces the creation of the Revenue Marketing Index (RMI) based on analysis of the 2011 Lead Generation Marketing ROI Study by Lenskold Group.
RMI is intended for performance-driven marketers who use measurements, metrics and automation to deliver revenue and ROI. Based on the findings of the study, the self-assessment provides a baseline for organizations to compare how they rank [...]
One of the 20 most influential women in sales lead management shares insights on marketing’s new role in revenue
ATLANTA – (November 17, 2011) – Debbie Qaqish, chief revenue officer of The Pedowitz Group, the world’s largest demand generation agency, addresses MBA students at the Mason School of Business at William & Mary in Williamsburg, Virginia, on November 17, 2011 about marketing’s revenue responsibility.
As a marketer on the forefront of the marketing automation phenomenon – first as a beneficiary and now as an advocate and expert – Qaqish is a nationally [...]
