One of the best things about award nominations is getting to work with customers on their submissions. Before the March 30 deadline, I had the pleasure of working with many of our customers to help them craft award submissions for the 2012 Marketo Revvie Awards. Hearing the inspiring use cases and novel ways that customers are using Marketo makes me optimistic for the future. With these examples, other Marketo users will take the product even farther.
Yesterday, Marketo announced the finalists, and we’re thrilled to see 9 Pedowitz Group customers on [...]
At a recent presentation, Evan Whitenight said something that all marketers should be driving towards: “Leads should turn into revenue.”
As marketing teams become more results driven, the transition from being measured on lead generation to being measured on revenue success can be kind of scary. It means marketers’ incentives are based on revenue numbers, not the traditional lead generation. Being evaluated on something you’ve never been asked to do before can be very uncomfortable. So, what to do?
Evan’s presentation provided a great case study on just this topic. He talked about [...]
For someone who’s been around Marketo for over 3 years, it was exciting to see just how much the customer base has grown. On Thursday, December 9, about 400 people (or more?) attended the last Marketo Rock Star Roadshow for the year in Redwood City, CA. Here are a few highlights (and even a few quibbles!).
I’m always happy to hear Bill Binch speak. He provided a great presentation about how Marketo uses Marketo, along with details about their SDR (Sales Development Rep, or inside sales) team and the timing on [...]
With the launch of the last two Marketo releases and the introduction of programs, more and more Marketo customers are asking us, “How do I make the move from my old folders to the new programs, and why should I?”
The reality is that most Marketo customers, unless they have new implementations, will have a hybrid model for the foreseeable future. Busy marketers don’t have time to go back and reassign old smart campaigns in folders to new programs.
But there are some best practices you can use today, so that you [...]
Oddly enough, my first-ever Marketo User Group was in Atlanta on March 15. Despite using Marketo for over 2-1/2 years, I haven’t yet made it to a San Francisco event. I was really excited to connect with other Marketo users, find out their challenges, and work together to suggest some solutions.
We had almost a dozen marketers from 6 companies. The group leader is Jodi Florence of IDology. She’s been heading the group for as long as she’s been a customer and since she was Marketo’s first customer, that’s been a [...]
