It’s been a year since we launched the model for The Revenue Marketing Journey. Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED to be in the next 12 months. The short video you see here will take you through the 4 stages of the model and discuss key activities and metrics for each stage. As you walk through the model, ask yourself – “Where am I” and “Where do I need to be in the next 12 [...]
Creating, managing, and repurposing compelling, high-value content that engages customers and guides them through the buying cycle is a major issue for just about every marketer out there. The increasing number of channels available to today’s marketers – web, print, email, social, video, etc., – compounds both the opportunity and the confusion.
As a Marketing Cloud member and sponsor, we were pleased to sponsor the webinar: Unforgettable: Creating Memorable Content That Drives Demand. One of the key messages was the value of being able to rapidly repurpose content in a meaningful [...]
.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell? If you’re in sales, you might think this is an odd question or you might have a stronger, more visceral reaction to the question – “Marketing doesn’t sell, we do!”
However, if you’re leading a marketing organization in a B2B company, this question is directly tied to marketing’s new revenue imperative and it can be a very scary question. The line between sales and marketing is becoming [...]
In the B2B world, when it comes to generating demand, Content is King. Not brochure-ware, but content that speaks directly to your prospect, propels the conversation, and advances the sales cycle. Authors Ann Handley and C.C Chapman, build a compelling case for content in their new book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
This article is a crash course on how to create a visual content framework required for successful demand generation, in six simple steps.
The color-coded [...]
Short answer? You can’t and you shouldn’t.
Quite frankly, the notion of creating a “ first” lead scoring program that is successful and “sticks” is naïve and misleading and a theme largely perpetrated by the marketing automation vendors. They want everything to appear “easy” and while building a lead scoring program in the software IS easy, producing an effective lead scoring program that makes the sales team pant for your leads and that you can associate with marketing influenced or driven revenue, is not.
So how do you get successful with lead [...]
