Global leader of outsourced sales and marketing services leverages leading demand creation agency to provide world-class services to major client base
ATLANTA – (September 29, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that MarketSource is leveraging the industry-leading expertise of TPG to provide demand generation services to its global client base. The partnership is now entering its second year of operation.
“Business success comes from both generating additional demand quickly and closing business with an effective sales team,” said Rick Haviland, MarketSource’s president. [...]
Fifteen Pedowitz Group Customers Honored as 2010 Eloqua Markie Finalists
Customers Place in 16 of 20 Award Categories
ATLANTA – (September 2, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency is proud to announce that 15 customers placed in 16 out of 20 categories with 2 double finalists in the fourth Annual Markie Awards.
Eloqua’s annual Markie Awards recognize companies for excellence in marketing. They are the home of creative campaigning, flawless execution, inspirational thought leadership, innovative tactics and outstanding results.
The Pedowitz Group, a Certified Eloqua Partner, [...]
Two customers of The Pedowitz Group recognized for outstanding demand generation programs using the Eloqua platform
ATLANTA – (July 14, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that two of its customers – Dun & Bradstreet and The Savings Bank Life Insurance Company of Massachusetts (SBLI) – have been recognized by DemandGen Report for their outstanding demand generation programs.
Recipients of DemandGen Report’s 2010 Sales and Marketing Alignment Awards were chosen for their innovative use of tools such as lead scoring, e-mail/Web tracking, [...]
SilverPop interviewed Debbie Qaqish for a blog post. Check it out here: B2B Thought Leadership with Debbie Qaqish
When talking to marketers about beginning a Demand Generation initiative, “But, I don’t have enough content to feed that engine!” is a common concern. My answer – maybe you do and maybe you don’t. What I do know is that a new way of looking at content is required when beginning a DG program. Here are Five Best Practices:
1. Chunk, chunk, chunk your content
In an email, you are making one touch, with one idea. You don’t need to throw the encyclopedia at them. Take one element from a current content [...]
