Demand Generation Agency to Host Session at This Month’s Aprimo Marketing Summit
Aprimo® Inc., a global leader in cloud-based integrated marketing software, and The Pedowitz Group, the world’s largest and most experienced demand generation agency, today announced a software/services alliance. The Pedowitz Group will provide business-to-business (B2B) strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio® On Demand, Aprimo’s cloud-based solution for Demand Generation and Marketing Operations.
“The Pedowitz Group has established world-class best practices and techniques that allow B2B marketing and sales organizations to quickly align and rapidly gain ROI from their investments.” said Jeff Chamberlain, vice president of B2B Solutions at Aprimo. “This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group’s leading demand generation agency expertise, providing more implementation options for Aprimo’s growing B2B customer base.”
“Aprimo is truly defining the Integrated Marketing Management software market. This alliance leverages the expertise of both companies to better serve enterprise clients.” said Jeff Pedowitz, President and Chief Executive Officer of The Pedowitz Group. “We’re excited to partner with Aprimo to drive sustainable revenue and return on investment for enterprise marketers.”
Jeff Pedowitz to Present at Aprimo Marketing Summit 2011
Jeff Pedowitz, one of industry’s 50 Most Influential People in Sales Lead Management, will host a session during Aprimo Marketing Summit 2011 entitled “Pragmatic Advice for Getting Started on the Journey to B2B Integrated Marketing.” The session will feature B2B marketing advice from technology industry analysts Andre Pino, principal analyst for High Tech B2B Marketing at Forrester Research, and Jonathan Block, VP and service director, Sirius Decisions.
This session will focus on how B2B marketers can quickly get on the right path, helping them avoid pitfalls and build confidence so they can rapidly achieve results. For more information on other sessions scheduled during Aprimo Marketing Summit 2011, Feb. 28-March 2, or to register to attend, please visit: http://sites.aprimo.com/summit2011/Landing/.ashx.