The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

About Us »

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Companies call The Pedowitz Group when revenue producing demand generation solutions, programs and initiatives, from both marketing and sales, is a strategic imperative.  Our role, as the largest and fastest growing demand generation agency in North America, is based on our demonstrated ability to help companies:

  • source and select the right marketing automation/lead management solution
  • implement and integrate
  • leverage and optimize
  • knit together people, process and technology
  • institutionalize best practices across marketing and sales
  • and finally, drive to a measurable revenue result.

One Agency, One Integrated Solution

We represent the world’s leading marketing automation vendors and provide our clients with solutions that fully integrate people, processes and technology – unlike typical technology providers who only focus on technology. While we provide the software licenses at competitive pricing, we work closely with our clients to fully understand their business and then based on the hundred’s of clients we serve, suggest an array of services that help ensure success.  The benefit?  Our clients get up and running quicker, with much better results.

Additionally, the way we engage with our clients is the way they want us to engage with them.  We can work with you the way you need for us to work with you!

  • Independent and can do it on your own?  We provide the technology solution (software), perform a basic implementation and you are set to go.
  • Need a little help to get it up and running?   We provide a more extensive implementation process which includes a Business Process Review and custom training, getting you quickly down the path to demand generation success.
  • Need a pair of hands to help you with specific projects?  We act as a part of your team to do project work (building campaigns, forms, CRM integration, dashboards, etc.)
  • Need help on an on-going basis?  We provide custom retainer services based on your needs.
  • No time, limited resources and need to just outsource the whole thing?  We act as your Outsourced Demand Generation team and provide strategy, tactics and execution that drives measurable revenue results.

People and Experience

When you are ready to buy, implement or leverage your investment in marketing automation, the last thing you need is some rookie trying to tell you how to do it!  In this space, knowledge and experience equals fast results and not knowing can be disastrous.  At The Pedowitz Group, everyone we hire is a veteran in this space and has walked in your shoes.  They have bought, implemented and/or optimized a myriad of marketing automation systems – sometimes two.  Not only do they have their own personal stories to share, they are veterans in a space that is just now emerging.  We focus on the quality and experience of our people because it helps you achieve your goals, faster.

Customers include such industry leaders as Intel, Nosco, Intercall, Equifax, Brainshark, Purina, Comcast, Deutsche Bank and Palace Sports and Entertainment.

Contact us to set up a free, no obligation call.  Let us show you how we are different and how you can benefit.  Let’s look at what your goals are and if can help, we’d love to!

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