The Revenue Marketing Journey – Vlog #1

It’s been a year since we launched the model for The Revenue Marketing Journey.  Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED…

A Revenue Marketer's Budget

A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

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Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

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CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

Posts published during: December 2011 »

Marketo’s Rock Star Roadshow

For someone who’s been around Marketo for over 3 years, it was exciting to see just how much the customer base has grown. On Thursday, December 9, about 400 people (or more?) attended the last Marketo Rock Star Roadshow for the year in Redwood City, CA. Here are a few highlights (and even a few quibbles!). I’m always happy to hear Bill Binch speak. He provided a great presentation about how Marketo uses Marketo, along with details about their SDR (Sales Development Rep, or inside sales) team and the timing on [...]
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Two Pedowitz Group Execs Win Top 10 Spots in SLMA’s 2011 50 Most Influential People in Sales Lead Management Competition. Jeff Pedowitz Voted #2 and Debbie Qaqish, #10

The Pedowitz Group, an award winning revenue marketing agency, celebrates two top executives being named to SLMA’s Top 50 Most Influential in Sales Lead Management in 2011.   Jeff Pedowitz, CEO, was named the Second Most Influential in Sales Lead Management in 2011.   His business partner, Debbie Qaqish, Chief Revenue Marketing Officer, was voted #10. Sponsored by the Sales Lead Management Association (SLMA), this prestigious industry award is earned by individuals with proven ability to generate significant revenue for their companies and clients by effectively managing sales leads.   Winners [...]
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