A Revenue Marketer’s Budget: 5 Ways to Pay for Demand Generation

We are in the midst of budgeting season and what a difference 12 months has made in the world of demand generation solutions!  This time last year, I could see only a handful of companies budgeting for marketing automati…

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2
Who is teaching the B2B CMO how to sell?  If you’re in sales, you might think this is an odd question or you might have a …

Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test new ideas.  When we began the 14-city tour on the Marketo Revenue Rockstar Roadshow, I…

CMO Roundtable Observations on Metrics and Marketing Automation

14 cities, 14 groups of CMO’s, and 14 conversations on metrics that drive revenue marketing performance.  This CMO Roundtable is an invitation only event for CMO’s and senior marketing executives being sponsored…

“The Times They Are A Changing (finally!)”

March 3rd we kicked off the first of 14 cities of the Marketo Revenue Rockstar Road Show.  Now, I’ve been speaking and road-showing on the topic of demand generation and revenue marketing for 4 years and I was a user all …

Marketo’s Rock Star Roadshow

no comments | Monday, December 19th, 2011
For someone who’s been around Marketo for over 3 years, it was exciting to see just how much the customer base has grown. On Thursday, December 9, about 400 people (or more?) attended the last Marketo Rock Star Roadshow for the year in Redwood City, CA. Here are a few highlights (and even a few quibbles!). I’m always happy to hear Bill Binch speak. He provided a great presentation about how Marketo uses Marketo, along with details about their SDR (Sales Development Rep, or inside sales) team and the timing on ...

Two Pedowitz Group Execs Win Top 10 Spots in SLMA’s 2011 50 Most Influential People in Sales Lead Management Competition. Jeff Pedowitz Voted #2 and Debbie Qaqish, #10

no comments | Tuesday, December 6th, 2011
The Pedowitz Group, an award winning revenue marketing agency, celebrates two top executives being named to SLMA’s Top 50 Most Influential in Sales Lead Management in 2011.   Jeff Pedowitz, CEO, was named the Second Most Influential in Sales Lead Management in 2011.   His business partner, Debbie Qaqish, Chief Revenue Marketing Officer, was voted #10. Sponsored by the Sales Lead Management Association (SLMA), this prestigious industry award is earned by individuals with proven ability to generate significant revenue for their companies and clients by effectively managing sales leads.   Winners ...

The Pedowitz Group Announces New Online Self-Assessment Tool for Aspiring Revenue Marketers® Seeking Higher Levels of Marketing Performance

no comments | Thursday, November 17th, 2011
Revenue Marketing Index™  (RMI) Based on Findings from Lenskold Group’s 2011 Lead Generation Marketing ROI Study ATLANTA – (November 17, 2011) – The Pedowitz Group (TPG), the world’s largest and most experienced Revenue Marketing agency, announces the creation of the Revenue Marketing Index (RMI) based on analysis of the 2011 Lead Generation Marketing ROI Study by Lenskold Group. RMI is intended for performance-driven marketers who use measurements, metrics and automation to deliver revenue and ROI. Based on the findings of the study, the self-assessment provides a baseline for organizations to compare how they rank ...

The Pedowitz Group’s Chief Revenue Officer Debbie Qaqish Addresses MBA Students at the College of William and Mary

no comments | Thursday, November 17th, 2011
One of the 20 most influential women in sales lead management shares insights on marketing’s new role in revenue ATLANTA – (November 17, 2011) – Debbie Qaqish, chief revenue officer of The Pedowitz Group, the world’s largest demand generation agency, addresses MBA students at the Mason School of Business at William & Mary in Williamsburg, Virginia, on November 17, 2011 about marketing’s revenue responsibility. As a marketer on the forefront of the marketing automation phenomenon – first as a beneficiary and now as an advocate and expert – Qaqish is a nationally ...

Two Top Executives from The Pedowitz Group: Jeff Pedowitz and Debbie Qaqish Nominated for SLMA’s Most Influential People in Sales Lead Management 2011

no comments | Tuesday, November 8th, 2011
Voting Open to Public Until November 30 ATLANTA – (November 8, 2011) – The Pedowitz Group (TPG), the world’s largest and most experienced revenue marketing agency, announced today that Jeff Pedowitz, President and CEO and Debbie Qaqish, a principal partner and Chief Revenue Marketing Officer of the firm, have been nominated for the 50 Most Influential People in Sales Lead Management. Vote here: http://www.salesleadmgmtassn.com/50most2011/top50_vote.htm An entrepreneur, Jeff founded The Pedowitz Group in 2007 and is regarded as an expert, thought leader and innovator in demand generation.  Last year he earned SLMA’s Top 50 ...

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