no comments | Thursday, April 26th, 2012
One of the best things about award nominations is getting to work with customers on their submissions. Before the March 30 deadline, I had the pleasure of working with many of our customers to help them craft award submissions for the 2012 Marketo Revvie Awards. Hearing the inspiring use cases and novel ways that customers are using Marketo makes me optimistic for the future. With these examples, other Marketo users will take the product even farther.
Yesterday, Marketo announced the finalists, and we’re thrilled to see 9 Pedowitz Group customers on ...
no comments | Tuesday, April 10th, 2012
It’s been a year since we launched the model for The Revenue Marketing Journey. Since then, we’ve presented this model to over 2,000 marketers who have subsequently identified where they are and where they NEED to be in the next 12 months. The short video you see here will take you through the 4 stages of the model and discuss key activities and metrics for each stage. As you walk through the model, ask yourself – “Where am I” and “Where do I need to be in the next 12 ...
no comments | Wednesday, February 29th, 2012
ATLANTA – (February 29, 2012) – The Pedowitz Group (TPG), the authority on Revenue Marketing, will reveal its innovative approach to Revenue Marketing Transformation™ in a live video cast on March 15. This proven process helps marketing organizations transform from cost centers to revenue centers.
Register now for the event.
According to Debbie Qaqish, principal and chief revenue marketing officer of The Pedowitz Group, most B2B CMOs don’t question that revenue is their new strategic imperative. What they question is how to transform from a cost center to a revenue center.
1to1 Magazine Managing ...
no comments | Wednesday, February 15th, 2012
Creating, managing, and repurposing compelling, high-value content that engages customers and guides them through the buying cycle is a major issue for just about every marketer out there. The increasing number of channels available to today’s marketers – web, print, email, social, video, etc., – compounds both the opportunity and the confusion.
As a Marketing Cloud member and sponsor, we were pleased to sponsor the webinar: Unforgettable: Creating Memorable Content That Drives Demand. One of the key messages was the value of being able to rapidly repurpose content in a meaningful ...
no comments | Wednesday, February 15th, 2012
Pedowitz Ranks in Top 5 of World’s Top Consulting Firms
ATLANTA, GA. February 15, 2012 –The Pedowitz Group, an award winning revenue marketing agency, announces its ranking on the 2012 CRM Watchlist in the Consulting / Systems Integration category. Published by ZDNet, this annual review of most influential CRM players is the brainchild of industry analyst Paul Greenberg, also known as the Godfather of CRM.
With multiple categories, all winning companies on Greenberg’s Watchlist demonstrate an exemplary and measurable commitment to putting customers at the heart of their businesses. A complete list ...
